The Mcroskey Mattress Brand Aims to Rewrite the Industry Concept of a Best-Seller in the Las Vegas Market »BedTimes Magazine
Las Vegas Market Press Release
FRESNO, Calif. — McRoskey Mattress brand plans to rewrite the industry’s idea of a best-seller in the Las Vegas market later this month with the introduction of a new special-edition sales tool for retailers and their customers, a custom-published hardcover book. Entitled “Soulfully Crafted”, the book will be unveiled at a reception for dealers and designers on Monday evening, July 25 in the McRoskey Mattress space of building C, space 1566.
“Soulfully Crafted” was designed to “capture the company’s rich 120-year history and dedication to the art of sleep through thoughtful storytelling and beautiful, highly evocative photography,” said Rion Morgenstern, CEO of McRoskey Mattress Works. “We believe that giving consumers insight into our story allows us to connect with them on a more personal level. We know that affluent consumers not only buy brands, but also gravitate to a company’s pedigree and values. The same way they want Bentleys and Rolls Royces, Cartier, Chanel or Patek Phillipes, they want a luxury sleep product rich in heritage.
From cover to cover, the book tells the story of a San Francisco original, the creation of one of America’s most renowned luxury mattress companies, and how the handmade mattresses of McRoskey Mattress Works are so meticulously crafted; the company produces no more than 20 a day, with each tuft centered by hand.
“McRoskey prides itself on producing perfectly handcrafted, durable, all-natural mattresses and ‘Soulfully Crafted’ showcases every detail that goes into creating the perfect mattress for deep, restorative sleep,” Morgenstern said.
Created in conjunction with the rollout of McRoskey’s Modern Collection in select Williams-Sonoma, Inc. stores where coffee table-style books are displayed on McRoskey mattresses, Morgenstern said, “Shoppers’ response to ‘Soulfully Crafted’ has been so positive that we decided to develop the concept even further. We now offer softcover editions that consumers can take home as gifts with purchase at Williams-Sonoma stores, and with the introduction to the Las Vegas market, we are expanding the concept to major retailers of our premium mattresses. Across the country.
McRoskey Mattress Works is the exclusive worldwide owner and manufacturer of the McRoskey mattress brand. The family business is located in Fresno, California, and manufactures the McRoskey and AirFlex brands. McRoskey has been making luxury handcrafted mattresses since 1899. For more information, visit www.mcroskey.com.