Pink Equine launches brand new personalized online software for equestrian enthusiasts to design their own personalized horse tack

Equestrian fashion has evolved over the centuries, reflecting current trends and the needs of riders, with several high fashion designers inspired by the natural elegance of riding, launching their own equestrian collections.

While horse safety and comfort are always of paramount importance, over the years the fashion scene has slowly crept into horse tack. From bridles and browbands, horse blankets and boots, to saddle pads and girths. After all, if the rider looks good, why not the horse!

Pink Equine was launched to meet this demand and has been offering matching bespoke horse gear since 2007. Passionate about attention to materials, craftsmanship and detail, Pink Equine has managed to combine these qualities with a highly personalized shopping experience.

With the recent launch of Pink Equine’s bespoke online design software, customers can design anything from a browband set with Swarovski stones and color-matched welt strap, to a sheepskin strap. and over 40 different styles of saddle pads, all from the comfort of their own home.

The thousands of color, trim, cord and piping combinations allow customers to design a product that is not only unique, but matches their existing horse gear or even their own riding attire.

Denise Field, Managing Director, commented, “We are really excited about our design software. It took some time, but we are very happy with the results and the positive feedback has been overwhelming. The design software is very addictive because there are so many different permutations possible. Even during testing, we found ourselves caught up in the endless choices and excitement of coming up with new color combinations.

The design software (Pink Equine likes to call it “The Configurator”) is very easy to use. Customers can simply choose the harness they wish to design, then are presented with a blank canvas and all configurable options on the left side (leather and stone colors, choice of sheepskin, trims, borders strings, materials, etc.) Once they’re happy with their design, they can add it to cart, save it, or even print it to show their friends what they’ve designed.

Denise said: “Although our products are fashion conscious, we have not skimped on quality or functionality. We insist on using only the finest Italian leather, and each item is sewn and finished by hand. All our ranges have been designed above all for the well-being of the horse.

Pink Equine are also delighted to announce the addition of the Mattes collection of equestrian products now available on their website. Mattes equestrian products range from English and Western saddle pads, contoured saddle pads (Numnah’s) and half pads, to seat covers, sheepskin and leather straps, fly veils, boots horses and even horse blankets. Visitors can see an example of the Mattes collection here:

Mattes attention to detail, product quality and bespoke workmanship matches Pink Equine’s high standards and fits perfectly with their own line of horse gear.

Denise said: “Mattes fits our philosophy perfectly and we have included all of their products in our configurator. Their range of saddle pads are out of this world, top quality and extremely comfortable. They offer great flexibility and the wide variety of options means you can order a cushion that will fit perfectly. We have customers who come back again and again. Mattes’ wide range of colors and styles can be coordinated with our own bridle work, and we have many customers who create complete matching collections for their horses.

For more information on the Pink Equine product range visit

Media Contact

Company Name
pink horse
Contact Name
Jonathan Upton
+44 (0) 1386 833050
Whitfurrows Farm, Pitchers Hill Wickhamford
Postal code
WR11 7RT

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