Nike’s Jordan Brand Becomes Howard University Collegiate Sponsor

Nike’s Jordan brand will now be the official kit supplier for the Howard University Bisons after the university’s deal with Under Armor expired over the summer, according to HBCU Gameday.

NBA legend Michael Jordan was instrumental in growing the footwear brand into a cultural mainstay in the black community and landed its first HBCU partnership with North Carolina A&T, one of the original three “Schools of Jordan.”

Howard’s golf team also has a deal with the champion Golden State Warriors Steph Curry which will not be impacted; its Curry brand provides golf athletes with resources, equipment, apparel, footwear and other sporting necessities, the Boardroom reports.

Howard will soon join the ranks of the University of North Carolina, UCLA, Michigan, Georgetown, Marquette, San Diego State, Houston, Oklahoma and Florida as college athletic departments sponsored by Jordan.

With the Jordan brand, james lebronThe Nike brand has joined in the support of HBCUs and has signed an agreement with Florida A&M.

According to sources, the NBA player Chris Paul III convinced the Jordanian representatives to become more involved with HBCUs.

blackish alum Anthony Anderson received a customized pair of Howard University Air Jordan IV by Jordan Brand when he graduate from school.

The Jordan brand has made a $100 million commitment over 10 years to the black community providing community grants and supporting grassroots organizations with $1.25 million to foster a more equitable society for Black Americans. The funds will improve economic justice by building generational wealth, financial literacy and entrepreneurship in the Black community. There will also be a concerted effort to adapt school programs that support BIPOC students and coupling efforts to increase a diverse workforce to address discrimination. The initiative will also play an important role in changing negative minority narratives. Additionally, it will encourage social justice to help build social and political capital for the black community in hopes of ushering in political reform, according to Nike News.

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