Ferndale-based Superfeet offering more personalized products
Superfeet is making great strides in the custom footwear market, which will result in a major new investment in Ferndale.
The Ferndale-based manufacturer announced this week at The race event conference in Austin, Texas, that she will begin production of recovery slides, or the sandals people put on after a run. The company also announced its partnership with Brooks Racing Company to produce a high performance running shoe that tailor-made to the individual based on data collected from the company’s FitStation, which is available at retail stores, including Fairhaven runners and walkers.
To keep up with these and other new products, the company is completing a 43,000 square foot manufacturing facility adjacent to its 50,000 square foot head office in 1820 Place des Scouts, near Ferndale’s Hovander Homestead. This installation is expected to be completed in early 2018 and new products are expected to begin rolling out in the spring, said Eric Hayes, Superfeet Marketing Director.
The new facility is operated by Flowbuilt Manufacturing, which is owned by Superfeet.
Flowbuilt is also hiring production and shipping workers – it will host a career fair Sunday and Monday at SpringHill Suites by Marriott To 4040 Northwest Avenue. The Sunday event runs from 11 a.m. to 2 p.m., while the Monday fair is from 2 to 5 p.m.
The installation will begin with seven employees; when full, it should have around 20 workers, Hayes said. Registration before the job fair via the website is preferred.
The addition of custom recovery sandals and running shoes follows announcements earlier this year of Superfeet’s FitStations and its first regular shoe lines. Prior to this year, the company was known for its insoles, which it continues to design and manufacture.
Switching to reclaimed sandals is a way to offer a tailored solution to what used to be a one-off approach, said Hayes.
“Superfeet wants to redefine recovery. When form and support are created exclusively for the wearer, stress on the foot and body is reduced to the lowest possible level, ”said Hayes. “It’s absolutely a growing market. “
Prices for salvage sandals and custom Brooks shoes will be available next spring.
Superfeet currently has 12 FitStations across the United States with over 5,000 people taking the scans. The company plans to add more FitStations in 2018.